Updated: Mar 2
Marketing is a powerful tool. Some of the principles have stayed the same since the early days.
However the power of the internet and the fast changing technological world that we are living in makes the game change all the time!
One of the mistakes that I personally made was not having a clear niche defined. Let me just give you an easy example for you to understand what I mean:
When you select a specific group of people to sell your product or service to, you become the go-to person in that field.
From there everything just falls into place. I promise it will be so much easier to create your content when you define your niche, you will have the ability build a community because you will more specific.
You will not rush to pay for ads without clearly knowing who is the perfect person that you can help and connect with her with your content strategy!
Happy Friday everyone!
Lots of love,