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Unlocking Success: 4 Advantages That Email Marketing Can Give Your Business in 2024

Many business owners often feel overwhelmed due to the lack of knowledge and the rapid changes in digital channels, observing how the digital landscape transforms at an incredible pace.

Whether your business serves customers (B2C), other businesses (B2B), or government entities (B2G), you need to capitalise on a channel whose algorithm remains unaffected by the latest "trends" and has represented one of the safest communication channels for the last 33ish years.

However, as those who know me can attest, I prefer creating articles that are practical and easily understood by everyone (without the need for a dictionary). Therefore, after decades of working, studying, researching, and implementing marketing strategies, here is my honest and humble opinion.

  1. You Can Create a Personal Connection with Your Audience:

Your emails provide an opportunity to establish a personal 1-on-1 connection with the people you, as a business owner, care about. It's an easy and simple way to keep them informed.

2. You Can Connect with Your Audience in Real Time:

Most smartphone users have their emails on their devices, allowing you to connect with them in real time, unlike other forms of communication such as social media.

3. Emails Are Simple Enough to Measure:

To maximise insights from your reports and establish a robust measurement plan, understanding the significance of each Key Performance Indicator (KPI) is crucial, especially in relation to your business goals.

4. You Have Control Over Your Communication with Potential Customers and Customers:

Tuesday the 5th of March, we all lost access to Facebook and Instagram for a couple of hours. The truth is, if your business relies on social media to attract customers, you have absolutely no control over what happens with those channels. However, in the story of my life, I have never heard of email providers being down.

If you haven't started building an audience with email marketing, feel free to ask me, and I'll be happy to help. If you've already started, I have a resource that is gold for you. Grab it here.

See you in the next article!


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