Our Story 

Yelida Power (Yeli) is an award-winning creative business owner, digital marketing expert, MBA, mentor, and podcast host with over 15 years of experience across five markets. Her journey blends creativity, strategy, spirituality, and leadership, making her the inspiring creative leader she is today.

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By 24, Yelida managed branding campaigns for a leading retailer in the Dominican Republic. By 26, she led an 80-person sales team at IKEA’s first Latin American store, breaking sales records on opening day. With four degrees—in Media, Digital Design, Piano and Music Leadership, an MBA, and ongoing studies in AI and Digital Marketing—Yelida’s thirst for knowledge has always driven her growth.

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Despite her corporate success, Yelida felt something was missing. She left her home country, stepped away from the corporate world, and embarked on a journey of self-discovery. Along the way, she moved to Ireland, became a mum, and studied mindful meditation in Thailand, where she learned to blend strategy with spirituality, intuition, and imagination. This transformation became the foundation of her unique approach.

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Yeli’s career spans branding, art direction, product launches, and digital strategies. She’s led teams, trained salespeople, and mentored creatives. She’s danced on national TV, worked on Miami Vice, and curated art exhibitions.

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In 2021, Yeli co-founded Infinite Power Digital, where she serves as a Creative Business and Digital Marketing Coach & Mentor. She combines her corporate expertise, artistic background, her business experience around the globe and spiritual practice to help small business owners, experts, and coaches build meaningful and successful businesses. Her mission is to help clients authentically communicate and monetise their purpose, achieving financial freedom while enjoying their work.

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What sets Yelida apart is her mindful, intuitive, and imaginative approach. She doesn’t just focus on digital sales and marketing—she educates her clients, empowering them to grow authentic businesses on their own terms.

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Yelida has also shared her expertise as a guest lecturer at Irish business schools, teaching branding, digital communication, and leadership.

 

She’s produced podcasts, led webinars, and created global digital strategies. Her work has taken her from the Dominican Republic to Ireland, from corporate boardrooms to Hollywood film sets, and from art galleries to mindful meditation temples.

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After a decade in Ireland, raising two boys, and overcoming challenges, Yeli has built a life and business full of empathy, creativity, authenticity, and joy.

 

Now, she’s here to help others do the same.