If you are running or thinking about starting an inbound marketing strategy make sure that you have a look at the following in order to make the most of your marketing effort and budget:
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1 )Set clear Goals and measure with KPI's. One of the biggest blessings of Digital Marketing is the amount of data that we can track. KPI stands for Key Performance Indicators. Depending on your objectives you will define which one will be the one that will bring you closer to your goals.
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Some of them could be:
✅Number of leads per period
✅Website visitors
✅Conversion rates
✅Cost per leads
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2) Do your research about the competition! One of the most interesting and valuable facts that digital marketing leaves us is its footprint👣. You can easily reverse engineer your competitors strategies, see their weaknesses and design a process that could help you with new customers acquisition.
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3) Make sure that you understand your ideal customers. Create your buyer personas or avatars in order to make the most of all your efforts.
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4) Build a database with your email marketing: Once you understand your audience make sure to establish a channel of direct communication with them.
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Last but not least enjoy the process and use your creativity!❤️ remember that the journey is supposed to be fun!
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