If you’re always justifying your price… this is why

Yelida Power
Nov 17
2 min read

Updated: 5 days ago

If you’ve been in meetings where you have to explain why you charge what you charge…

If people question your value… or ask for discounts…

Or if you’re constantly hearing “we’ll think about it”..

Let’s talk about what’s really going on.

It’s not because you’re not experienced. It’s not because you’re not good at what you do.

It’s because your offer sounds too much like everyone else’s.

When that happens, people compare you based on price because they can’t see what makes you different.

That’s how you end up:

Chasing low-commitment projects
Working with unclear expectations
Getting ghosted in the middle of a process
Spending hours selling instead of actually doing your work

If that’s been happening to you you’re not alone. And there’s a way out.

Here’s what I want you to consider:

You need to get more specific

Trying to help “everyone” is hurting your business.

What works today is specializing getting clear on who you help, how you help them, and what kind of transformation you can create.

Think of it like this:

Instead of saying, “I’m a consultant,” You say, “I help new coaches set up a system to get consistent clients.”

It’s more specific. It’s easier to understand. And it tells your client: this is for you.

When you're clear about your focus, people trust you faster and you stop competing on price.

Make it easier for people to say yes

The other thing I see often is that your service isn’t structured in a way that’s easy to buy.

If every proposal is different… If every price depends on the project… If every client needs a custom explanation…

That’s exhausting for you and for them.

Instead, try turning your service into something more clear and defined. Make it easy for someone to understand what you do, how long it takes, what it includes, and what the result is.

You can still make it feel personal but don’t make it unclear.

What happens when you do this?

When you:

Get specific about who you help
Create one clear service that solves a specific problem
Communicate your value with confidence

You stop having to explain yourself. People start to “get it.” You attract better-fit clients who are ready to work with you and happy to pay your rate.