In a market flooded with “experts” promising miracles and charging exorbitant fees for “guaranteed” digital campaigns for for coaches, experts, and consultants, we feel it’s our responsibility to share our experiences.
The internet has been a blessing, providing us access to “free” public relations through blogs and social channels. However, this accessibility allows anyone to claim expertise, which can sometimes harm the market.
As an ethical leader with over 19 years of experience across various industries, I have helped from multinationals to coaches, experts, consultants and service-based businesses thrive. I feel compelled to share insights that will guide you in selecting your next digital strategist.
To illustrate this, I want to share one of our most recent success stories, in which we helped a client triple his revenue using our proven system. This case study will not only demonstrate how our system works but also provide you with criteria for evaluating your next provider.
The consultant of this company came to us feeling hopeless about digital marketing. After investing significant time and money into various strategies over two years with minimal success, he was ready for a change. Upon reviewing his numbers, we discovered that his previous provider had not even set up an analytics tool to analyse campaign performance—the first red flag of inadequate service.
Tip💡: Digital marketing is measurable. Always look at your data to assess your results.
Another crucial aspect of campaign creation is the skills of the campaign creator. The media landscape has changed, making it accessible to everyone, but quality images and compelling sales copy are still essential. Ensure your provider possesses these skills.
Our Strategy
We focused on three main areas: understanding the market, refining his sales process, and automating his marketing efforts. We cannot create a marketing strategy without first understanding the market. We engaged in real-time research and co-creation with our client.
Next, we explored ways to improve his sales process and implemented an automated sales funnel. Personalization played a key role here. He chose to humanise his brand rather than present a purely commercial identity, though he wasn’t ready to show his face. Instead, he was open to communicating with his audience and sharing his story.
After extensive research, we helped the consultant identify his unique positioning in the market and how to highlight it. With the data we gathered, we selected the perfect channels to create that magical connection without requiring him to appear on camera.
Tip 2💡: Your ideal client seeks emotional connections. As a service based business owner, expert, coach or consultant you may think you are selling a product or service, but you are offering much more. This is where the power of your story and the humanisation of your brand come into play. A personal brand fosters the connection that today’s digital consumers crave.
We began communicating authentically, showcasing his uniqueness through the chosen channels. The combination of personalisation and authenticity was explosive. We delivered the content and information that the audience was eager to see, but that others in his niche were not providing. We uncovered the brand's strengths and positioned him perfectly within the market.
The Results
The outcome was a significant improvement in Google rankings (Google favoured the better content), enhanced genuine connections with prospects, and considerable time savings by connecting only with highly engaged customers ready to purchase. Ultimately, he gained overall control of his marketing and established a scalable system for his business.
💡Last but not least, before investing in ads (a scalable strategy), ensure that your foundational efforts are solid. You don’t want to scale problems!
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Best,
Yelida
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